What is a Marketing Event?

A marketing event within Sonido Software is an event that takes place where you'd like to track return on investment (ROI). Let's say that you decided to organize a local songwriter's contest and you wanted to track studio leads and your net revenue from the event. You spent $500 in promoting the event, and now you want to see how many leads and revenue come in from your efforts.

In Sonido, you would create a Marketing Event and tie the monetary investment to the event. Once created, you can also tie lead records to the event as their Referral Source. Sonido reporting allows you to see your net revenue based on your initial investment and project revenue (tied to lead conversions) to determine your return on investment.

Managing your referrals, lead management and overall revenue from these opportunities is essential for keeping your studio running optimally and growing. Sonido Software helps make the management of these data point simple, providing insightful analytics and details.